Germany is a challenging environment for small businesses, not because of bureaucratic procedures or laws, but because of consumer mentality. German consumers are mature and demand perfection, which means they are willing to pay more for high-quality products and services. This makes it imperative for small businesses to operate with professionalism and high standards.
However, this process can be expensive and requires careful planning, professional advice, and a serious structure that meets the standards of institutions like banks and insurance companies. Germany does not accept sloppiness, and new businesses must be prepared to meet these expectations. The German economy is dominated by large businesses and multinational companies, and small businesses must work alongside them to succeed.
Although small businesses can struggle to compete with multinational companies, there is still room for them in the German market. Small businesses can find success by working as subcontractors or resellers for larger companies. It is important to choose the right big business partner and to carefully consider any contracts before signing them. Breaking any contractual agreements can lead to legal consequences, as German law favors large businesses.